Just You

Travelling solo is liberating and with the right ingredients it can be the perfect way to see the world. Just You havee been developing itineraries for single travellers for almost a decade and provide needed to create the ideal travel experience for independent globe trotters. They market themselves across various medias including TV, website, in print and online adverts.

The Challenge

Travelling solo is liberating and with the right ingredients it can be the perfect way to see the world. Just You have been developing itineraries for single travellers for almost a decade and provide the ideal travel experience for independent globe trotters. They market themselves across various medias including TV, website, print, offline and online adverts.

Telecoms World Solution

Just You hold multiple inbound Freephone Numbers with Telecoms World to use across various marketing campaigns. In addition to this, they can also have complete insight to their incoming calls with our Call Analytics platform which is accessed from a simple online portal. By analysing which marketing campaigns are driving more response and engaging potential customers, they can easily review the impact of different adverts across the UK media.

Results

Just You have been delighted with the number range in a consecutive format provided by Telecoms World.  Then, by being able to review the Call Analytics of each number, to gain a better understanding to marketing response, they can instantly assess their marketing budget and spend much more effectively to increase sales.

Customer Requirements:

• Review call performance easily online
  
• Range of consecutive phone numbers
• Manage a variety of inbound numbers efficiently
• Spot trends and gain insight to marketing response

Solution Components:

• Call Analytics call information, in real-time
• Memorable phone numbers with a consistent format
• A variety of inbound numbers to use for different locations / campaigns
• Call data exported to either excel or csv to review and compare information

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"The freephone numbers were used to quantify which printed adverts not only had the greatest response but also the greatest conversion rates for Just You Travel.  We are extremely pleased with the results that You Travel have been able to achieve by analysing their calls 24/7".
Neil Barrall. Director at Telecoms World Plc